Tourism in The Gambia has become the fastest-growing sector of the economy as visitors coming in every year are drawn by its beaches, birds, sunshine, the culture and the country’s biggest asset – the friendliness and hospitality of The Gambian people along with the peace, security and political stability of the country. This has been the case since independence in 1965 and hence the reason why The Gambia is known as ”the Smiling Coast of Africa”.

The Gambia is a leader in Sustainable Tourism ventures and can proudly boast of being the second country in the world to develop a Responsible Tourism Policy. Our position as leader in Responsible Tourism is demonstrated in the number of global awards won by various individuals and organizations. There are shining best practices of Responsible Tourism interventions in The Gambia such as enabling social inclusion, interactive decision, making and empowerment of small enterprises in tourism.